Quentin Birchall, Regional Director – North, avsnet

Those entering the workforce today, the leaders of tomorrow, are members of a generation that has grown up with video throughout their everyday lives and are being tragically let down by antiquated learning and development strategies that just aren’t fit for a modern economy.

It’s high time enterprises increase their investment in video because employees want it, training professionals love it and it makes HR’s life easier.

And if that wasn’t enough…

When IBM moved half of its training programmes to an e-learning format, it saved £432 million over the first two years alone.

Given the massive popularity of YouTube, by now you would expect video to underpin every function in our professional lives.

Sure, workforces might be getting better at collaborating using video, but each day I still come across plenty of enterprises missing out on the benefits of video in other business operations.

Corporate training is one such example and prompts that age-old question…

…just how can corporations enhance learning and development with video to attract the best talent the market has to offer?

Let’s begin with some recent research. It’s a fact – employees learn skills far faster and more effectively with video – 10 times more when it’s interactive.

This alone should prompt a decision for change.

Video is easier to consume than any other medium and once woven in with interactive content, it’s significantly more memorable and engaging.

The education sector knows this and is embracing video, blending traditional classroom methods with digital online content to bring lessons to life.

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Why should the corporate environment be any different?

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If enterprises want to deliver training sessions with a measureable impact on employee development, sessions need to cater to employee demands and learning preferences.

Trainees are more likely to watch videos than read documents, emails or web articles, so let’s give video to them and improve knowledge retention and raise competitive advantage in the process.

Travel and accommodation costs for trainees are a major consideration, and by replacing traditional classroom sessions with remote desktop learning or micro training, companies will quickly realise financial and time savings.

Finally… think about the impression that video makes.

Research shows that 27% of organisations are using video for talent acquisition – so, logically, they are also likely to use video to train their talent once they have employed them.

Are you part of the corporate video revolution or are you hedging your bets that paper-based manuals and classroom style training will one day come back into fashion?  You might have a long wait!

There are too many benefits of using video as part of your Learning and Development strategy to ignore this driver for change.

By driving down costs and growing revenues through increased effectiveness, video can directly impact your profitability; so what are you waiting for?

If you’re ready to be part of the video revolution, contact me today.

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